I'm a developer.And I'm tired.

I've been building software for years. I've watched entire industries transform, teams grow, tools multiply. And along the way, something got lost: the idea that software exists to serve people, not the other way around.

These days, to use an app that converts a file, you have to sign up. To take notes, verify your email. To use a calculator, accept third-party cookies. To check the weather, allow access to your location, your contacts, and God knows what else. Friction became the norm, and nobody stopped to ask if it was necessary.

It wasn't. It almost never is.

Along the way, the industry also overcomplicated itself. We adopted microservices for apps that fit on a single server. Kubernetes for projects that don't even have users yet. Message queues, event buses, cache layers, orchestrators… to solve problems a well-written function handled twenty years ago. We confused scalability with complexity, and sold that confusion as progress.

And AI — which is a powerful and legit tool — became decoration in a lot of cases. A chatbot here, an "AI-powered" there, a massive model to solve something a simple rule of three did better. I'm not against AI. I'm against shoving it where it adds nothing, just to fill a slide or justify an investment round.

I'm not against technology. I'm for using it responsibly.

I think we can go back to the days when an app did one thing, did it well, and asked nothing more from you than to open it. When you could pay once and it was yours. When your data stayed with you. When there was no analytics dashboard watching every click you made. When you didn't need fourteen layers of infrastructure to solve an everyday problem.

That's Make Simple. It's not a step back: it's a correction. It's remembering that simple is harder to build than complicated, and that's why almost nobody does it. But it's worth it.

The only one affected by overcomplication has always been the end consumer. And it's about time someone builds with them in mind.